From the Founder
“I created Winners Circle because I was tired of consultants neglecting a GRASSROOTS APPROACH to the campaign plan (if they even made one), translating to poor field work and lazy fundraising. Generally speaking, the professional and political market does not financially incentivize this type of approach because it takes more grit with less reward. Consultants are far more focused on the digital side of things today, which is the bulk of consumer and voter contact. I think this is why too many close campaigns and business fail; because of a lack of ground presence and good culture.”
Morgun’s Story & Experience
The Journey
As a native Kentuckian, my upbringing was deeply rooted in the values of hard work and integrity, with a strong connection to the world of horses. I can vividly recall countless cold mornings before school, where I would find myself meticulously mucking stalls with a pitchfork larger than myself. Surprisingly, these early memories remain some of my most cherished. My lineage is steeped in equestrian excellence, with my grandfather earning a well-deserved place in the Standardbred Hall of Fame and my father achieving a prestigious Breeders Crown victory with a great horse, Artist’s View. From a tender age, I was instilled with the unwavering conviction that nothing holds more significance than one's word, for I am a Sholty.
This conviction for honesty and hard work has been the cornerstone of my professional journey. While I could list my accolades and achievements (view my Linkedin for experience), I am far more inclined to engage in a discussion about the fundamental principles that have propelled me and my clients toward success. To encapsulate this ethos in a single word, I'd choose "integrity."
In Michael Gerber's seminal book, "The E-Myth Revisited," he profoundly states, "If your business depends on you, you don’t have a business — you have a job" This distinction underscores the importance of implementing systems and processes that transcend individual effort. The value of training and developing effective systems cannot be overstated. These principles have been pivotal in my approach to campaigns, where we steadfastly focus on achieving success and driving profits for clients. We did this through the creation and implementation of new systems that generate a self-sufficient culture.
However, the path to success isn't solely paved by systems and processes. The wisdom imparted by Stephen R. Covey in "The 7 Habits of Highly Effective People" underscores the significance of character and ethics in personal and professional growth. Covey's words resonate deeply: "Sow a thought, reap an action; sow an action, reap a habit; sow a habit, reap a character; sow a character, reap a destiny." This philosophy has been instrumental in guiding me and my clients toward not only realizing success but also sustaining it.
By staying true to my authentic self and fostering a culture of authenticity within the teams I have been a part of, I have discovered that the most genuine relationships and the most enduring successes are built. My clients can always rely on me to be authentic in my interactions, whether it involves agreeing or constructively disagreeing when necessary.
In conclusion, it is my unwavering commitment to authenticity and integrity, bolstered by the wisdom of the books I have read and experience I have amassed, that has allowed me to adopt a different approach to campaigns—one that prioritizes success and profits for clients first, not the other way around like so many other firms.